About

Well Labs+ is a community of Medspa practices dedicated to driving the medical spa industry forward and growing partner businesses.

About Us

We know the effort it takes to build a successful aesthetics practice. Well Labs+ is committed to acquiring and preserving what you’ve built.

We provide our Medspa practices with the support they need to thrive after joining the Well Labs+ community.

We do this by unlocking operational expertise, scaled buying power, talent acquisition and training, access to new services, and precise marketing capabilities.

Our core ethos are centered around collaboration, candor, excellence and gratitude. We are proud to build our community with heart and merit. We grow and develop each practice while maintaining the integrity and culture you have inspired in your own clinic.

Team First

Culture Forward

Community

Integrity

Our Well + Approach

Our approach to business is simple but powerful, one that supports your team to be their best selves.

Stability

We know how important it is to take care of your employees and make sure they feel valued through equitable compensation.

Growth

As part of the Well Labs+ community, we encourage individual growth by providing you and your team with access to ongoing training and development.

Benefits

Well Labs+ cares about you and your family, just as much as the team you’ve built. As part of your compensation, you can expect a solid benefits package.

Leadership

Well Labs+ is committed to preserving and growing what you’ve worked so hard to create. We encourage a performance-based mentality to foster ownership thinking through custom incentive plans.

Thinking About Joining Our Team?

If you would like to learn more about joining the Well Labs+ community, contact us today, and let’s start the process!

What We Do

We strive to be leaders in the medspa community by building a platform of partners that share the same values.

We work with our partners to determine the legacy they want for their practice. Our community is here to support and achieve your next steps. Let’s talk about the future of your business.

Owners who want to retire can trust their legacy with us, as our community focuses on supporting your staff and loyal patients.

If part of your journey is practicing less, we’ll help you find the right balance between work and play so you can focus more on the things you love.

We believe everyone deserves to look and feel their best.
Well Labs+ supports the teams that make that possible.

- Well Labs+ Team

Join Our Medspa Community

If you would like to learn more about joining the Well Labs+ community, contact us today, and let’s start the process!

Follow Us on Instagram

Stay inspired and see what’s trending in aesthetics and skincare

  • Meet Reetu Gupta, CEO & Founder of Well Labs+.

With 20+ years of experience in consumer health and wellness, Reetu previously served as CMO of Ideal Image, the largest independently owned medspa in the country, where she helped drive national growth and brand scale. With additional leadership experience at dentalcorp and L Catterton, she brings a proven, operator-led approach.

She is a true partner and culture-first leader driving the future of Well Labs+.
  • WL+ Practice Spotlight: Welcome About Face to the WL+ Portfolio

In November 2025, we proudly welcomed About Face to the Well Labs+ family. Located in Stratham, NH, this leading aesthetic and wellness destination was founded and led by Ericka McCarron, RN.

Celebrated for its artistry, personalized care, and thoughtful approach, About Face is dedicated to helping every patient achieve natural, radiant results. Their comprehensive services include injectables, skin rejuvenation, body contouring, hormone therapy, and more — empowering patients to enhance facial harmony while improving their overall quality of life.

“You deserve to put your best face forward every single day — and we’re here to help you absolutely love the way you look every day.”

To learn more, visit @aboutfacemedicalaesthetics
  • Celebrating one year of partnership with these five exceptional practices.

Thank you for believing in the vision, elevating the experience, and helping us grow stronger together.

Here’s to one year together — and the many more ahead.
  • Andrea Payne, PA-C, co-founded Salt Aesthetics Bar in Wilmington, NC in 2021, bringing over 20 years of medical expertise and a decade in aesthetics.

Since joining Well Labs+ in November 2024, she's expanded to three locations and remains passionate about delivering natural, transformative results.

Hear directly from Andrea on her experience with Well Labs+
Meet Reetu Gupta, CEO & Founder of Well Labs+.

With 20+ years of experience in consumer health and wellness, Reetu previously served as CMO of Ideal Image, the largest independently owned medspa in the country, where she helped drive national growth and brand scale. With additional leadership experience at dentalcorp and L Catterton, she brings a proven, operator-led approach.

She is a true partner and culture-first leader driving the future of Well Labs+.
Meet Reetu Gupta, CEO & Founder of Well Labs+. With 20+ years of experience in consumer health and wellness, Reetu previously served as CMO of Ideal Image, the largest independently owned medspa in the country, where she helped drive national growth and brand scale. With additional leadership experience at dentalcorp and L Catterton, she brings a proven, operator-led approach. She is a true partner and culture-first leader driving the future of Well Labs+.
1 day ago
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WL+ Practice Spotlight: Welcome About Face to the WL+ Portfolio

In November 2025, we proudly welcomed About Face to the Well Labs+ family. Located in Stratham, NH, this leading aesthetic and wellness destination was founded and led by Ericka McCarron, RN.

Celebrated for its artistry, personalized care, and thoughtful approach, About Face is dedicated to helping every patient achieve natural, radiant results. Their comprehensive services include injectables, skin rejuvenation, body contouring, hormone therapy, and more — empowering patients to enhance facial harmony while improving their overall quality of life.

“You deserve to put your best face forward every single day — and we’re here to help you absolutely love the way you look every day.”

To learn more, visit @aboutfacemedicalaesthetics
WL+ Practice Spotlight: Welcome About Face to the WL+ Portfolio In November 2025, we proudly welcomed About Face to the Well Labs+ family. Located in Stratham, NH, this leading aesthetic and wellness destination was founded and led by Ericka McCarron, RN. Celebrated for its artistry, personalized care, and thoughtful approach, About Face is dedicated to helping every patient achieve natural, radiant results. Their comprehensive services include injectables, skin rejuvenation, body contouring, hormone therapy, and more — empowering patients to enhance facial harmony while improving their overall quality of life. “You deserve to put your best face forward every single day — and we’re here to help you absolutely love the way you look every day.” To learn more, visit @aboutfacemedicalaesthetics
7 days ago
View on Instagram |
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Celebrating one year of partnership with these five exceptional practices.

Thank you for believing in the vision, elevating the experience, and helping us grow stronger together.

Here’s to one year together — and the many more ahead.
Celebrating one year of partnership with these five exceptional practices.

Thank you for believing in the vision, elevating the experience, and helping us grow stronger together.

Here’s to one year together — and the many more ahead.
Celebrating one year of partnership with these five exceptional practices.

Thank you for believing in the vision, elevating the experience, and helping us grow stronger together.

Here’s to one year together — and the many more ahead.
Celebrating one year of partnership with these five exceptional practices.

Thank you for believing in the vision, elevating the experience, and helping us grow stronger together.

Here’s to one year together — and the many more ahead.
Celebrating one year of partnership with these five exceptional practices.

Thank you for believing in the vision, elevating the experience, and helping us grow stronger together.

Here’s to one year together — and the many more ahead.
Celebrating one year of partnership with these five exceptional practices. Thank you for believing in the vision, elevating the experience, and helping us grow stronger together. Here’s to one year together — and the many more ahead.
2 weeks ago
View on Instagram |
3/4
Andrea Payne, PA-C, co-founded Salt Aesthetics Bar in Wilmington, NC in 2021, bringing over 20 years of medical expertise and a decade in aesthetics.

Since joining Well Labs+ in November 2024, she's expanded to three locations and remains passionate about delivering natural, transformative results.

Hear directly from Andrea on her experience with Well Labs+
Andrea Payne, PA-C, co-founded Salt Aesthetics Bar in Wilmington, NC in 2021, bringing over 20 years of medical expertise and a decade in aesthetics.

Since joining Well Labs+ in November 2024, she's expanded to three locations and remains passionate about delivering natural, transformative results.

Hear directly from Andrea on her experience with Well Labs+
Andrea Payne, PA-C, co-founded Salt Aesthetics Bar in Wilmington, NC in 2021, bringing over 20 years of medical expertise and a decade in aesthetics.

Since joining Well Labs+ in November 2024, she's expanded to three locations and remains passionate about delivering natural, transformative results.

Hear directly from Andrea on her experience with Well Labs+
Andrea Payne, PA-C, co-founded Salt Aesthetics Bar in Wilmington, NC in 2021, bringing over 20 years of medical expertise and a decade in aesthetics.

Since joining Well Labs+ in November 2024, she's expanded to three locations and remains passionate about delivering natural, transformative results.

Hear directly from Andrea on her experience with Well Labs+
Andrea Payne, PA-C, co-founded Salt Aesthetics Bar in Wilmington, NC in 2021, bringing over 20 years of medical expertise and a decade in aesthetics. Since joining Well Labs+ in November 2024, she's expanded to three locations and remains passionate about delivering natural, transformative results. Hear directly from Andrea on her experience with Well Labs+
2 weeks ago
View on Instagram |
4/4